Builder Services
The RMG Team provides a full spectrum of real estate marketing services for marketing condominium and single family communities. We partner with our clients and are active in the feasibility of projects and assist in product planning. We study and understand demographic profiles of target markets and work to assist the builder in creating value through product differentiation to ensure success. Marketing programs include detailed budgets and ongoing analysis to ensure maximum value for all marketing dollars. The onsite marketing programs provide professional agents with a project focused work ethic and both people and electronic systems to provide needed feedback and follow through.
Land Acquisition and Feasibility Studies
Project Analysis:
Demographic and buyer profiles
Market depth
Product mix and sizes
Floorplan analysis and differentiation
Product positioning
Focus groups- Realtor and customer based
Pricing and absorption plans
Marketing:
Detailed plans and implementation
Budgeting and expenditure analysis
Value analysis of marketing and advertising dollars
Coordination of all marketing materials
Design of sales centers
Assist interior designers in profile preferences
Assist media communications in advertising
Ongoing buyer profiling for adjustment and targeting
Create agent/broker programs for real estate community
Assist web designer in design and implementation
On-site marketing:
Partner dedicated sales management
Site dedicated agents
Database management for follow up and profile feedback
Sales training and continued education
Web based lead generation and capture
Competition knowledge and reporting
Detailed reporting of sales, traffic, & lead source
Thorough follow up of all prospects
Broker marketing and partnering to real estate community
Affiliate Partnerships:
This includes working with attorneys, architects, designers, and graphic artists.
