Builder Services

The RMG Team  provides a full spectrum of real estate marketing services for marketing condominium and single family communities.  We partner with our clients and are active in the  feasibility of projects and assist in product planning.  We study and understand demographic profiles of target markets and work to assist the builder in creating value through product differentiation  to ensure success.  Marketing programs include detailed budgets and ongoing analysis to ensure maximum value for all marketing dollars.  The onsite marketing programs provide professional agents with a project focused work ethic and both people and electronic systems to provide needed feedback and follow through.

 

Land Acquisition and Feasibility Studies

 

Project Analysis:

   Demographic and buyer profiles

   Market depth

   Product mix and sizes

   Floorplan analysis and differentiation

   Product positioning

   Focus groups- Realtor and customer based

   Pricing and absorption plans

Marketing:

   Detailed plans and implementation

   Budgeting and expenditure analysis

   Value analysis of marketing and advertising dollars

   Coordination of all marketing materials

   Design of sales centers

   Assist interior designers in profile preferences

   Assist media communications in advertising

   Ongoing buyer profiling for adjustment and targeting

   Create agent/broker programs for real estate community

   Assist web designer in design and implementation

On-site marketing:

   Partner dedicated sales management

   Site dedicated agents

   Database management for follow up and profile feedback

   Sales training and continued education

   Web based lead generation and capture

   Competition knowledge and reporting

   Detailed reporting of sales, traffic, & lead source

   Thorough follow up of all prospects

   Broker marketing and partnering to real estate community

Affiliate Partnerships:

   This includes working with attorneys, architects, designers, and graphic artists.